Richmond Town Centre Footfall Reports

Footfall Counting

Our footfall counting provider, Proximity Futures, conducts analysis across the BID footprint to find out Richmond’s footfall. This is done minute by minute, day by day 265 days a year. Their sensors capture, store, recall and monitors visitor movement and can differentiate between new and repeat visitors, giving insight not only on footfall but also on dwell time and visit frequency.

Headline Reports

The monthly Headline Report is designed to provide an easy-to-read summary of the last month of footfall. It gives an overview of the preceding month and includes comparisons to previous periods. Topline monthly reports can be found here:

2024

2023

If you need any historical headline reports, please conduct the Be Richmond team.

Our footfall counting provider, Proximity Futures, has recently conducted some analysis across all their UK sites to create a national footfall picture for 2022 vs 2021. You can access the full, interactive report here.

HOW IS FOOTFALL COUNTED IN RICHMOND?

Be Richmond partnered with Proximity Futures in 2021 who are a leading data collection provider that specialises in town centre and high street environments. They collect and report footfall data via their GEO-Sense system. The sensors are located in Lower George Street near Tesco; at the junction of George Street and Hill Street; and at the bottom of Hill Rise.

GEO-Sense tracks all Wi-Fi-enabled devices within range of each sensor, anonymizes the data and delivers analytics in real time.

WHAT ABOUT GDPR?

GEO-Sense follows all the guidelines set out by the Information Commissioner (ICO) for Wi-Fi based location analytics. It is 100% GDPR compliant and fully anonymizes any data collected.