Meet the Board and Team

Meet The Board

The Board of Directors is made up of business leaders from member organisations who sit alongside stakeholders from other relevant bodies such as the Local Authority, Transport for London and the Metropolitan Police.

Board Directors, observers and members of our Theme Groups volunteer their time, experience and expertise to provide strategic direction to Be Richmond. If you are interested in joining them to help shape our programmes, please get in touch.

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Ann Chapman-Daniel

Be Richmond Chair - Minesoft

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Cllr Phil Giesler

Be Richmond Chair - Lead Member for Business and Growth at Richmond Council


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Gabriel Irwin

Owner of Foot Solutions

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Andrew Jourdain

Associate Director at Chancellors Richmond

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Piers Kelly

Group Operation Director at RX Global

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Annie Lee

Associate Director PK Group London

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Sarah Leff

Site Director at Interact CC

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Katherine Maxwell

Partner at Moore Barlow

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Simon Taylor

Director at Grant Taylor


Lorinda Freint

Head of High Streets and Local Growth at Richmond Council

Anne Newton

Richmond Chamber of Commerce


Meet The Team

The Be Richmond staff team is responsible for delivering the strategy set by the Board of Directors and Theme Groups.

They work closely together and with member businesses, stakeholders and suppliers to make Richmond an even better place to live, work and explore.

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Ellen Amorina Storrar

BID Manager & Place Management Lead

E: ellen@richmondbid.london

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Anna Bromley

Marketing Manager

E: anna@richmondbid.london

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Natalie Holmes

Project Support & Engagement Officer

E: natalie@richmondbid.london