The Headline Footfall Report for Richmond Town Centre for November 2023 is available to download below. For comparison, you can also download the equivalent reports for November 2022 and October 2023.
Our footfall counting provider, Proximity Futures, has recently conducted some analysis across all their UK sites to create a national footfall picture for 2022 vs 2021. You can access the full, interactive report here.
HOW IS FOOTFALL COUNTED IN RICHMOND?
Be Richmond partners with Proximity Futures, a leading data collection provider that specializes in town centre and high street environments, to collect and report footfall data via their GEO-Sense system.
We began the process of installing footfall sensors in the town centre and collecting data in August 2021. The sensors are located in Lower George Street near Tesco; at the junction of George Street and Hill Street; and at the bottom of Hill Rise.
GEO-Sense tracks all WiFi-enabled devices within range of each sensor, anonymizes the data and delivers analytics in real time. It captures, stores, recalls and monitors visitor movement and can differentiate between new and repeat visitors, giving insight not only on footfall but also on dwell time and visit frequency.
WHAT ABOUT GDPR?
GEO-Sense follows all the guidelines set out by the Information Commissioner (ICO) for WiFi based location analytics. It is 100% GDPR compliant and fully anonymizes any data collected.
WHAT DO THE REPORTS SHOW?
The monthly Headline Report is designed to provide an easy-to-read summary of the last month of footfall. It gives an overview of the preceding month and includes comparisons to previous periods.
The first report generated for Richmond town centre was in September 2021. If you would like to see historical reports, please contact the Be Richmond team.
HOW OFTEN ARE THESE REPORTS BE PROVIDED?
Headline reports will be shared via the Member Support section of the Be Richmond website on a monthly basis, shortly after the 1st of each month.
We hope you find the reports interesting and useful, and we welcome your comments and feedback.
