About Be Richmond
Be Richmond is the ‘brand persona’ of the Richmond Business Improvement District (BID) which launched in 2017. You can find out more about BIDs and the background to Richmond BID, in the sections below.
The purpose of Be Richmond is to represent Richmond BID stakeholders and promote Richmond town centre as a great place to live, work and explore.
In this website we’ll be bringing regular updates about improvements, events, offers and developments as well as showcasing the outstanding products and services provided by our members and stakeholders.
We’d love to hear your views, so please do email your thoughts and suggestions.
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What Is A BID?
A Business Improvement District (BID) is a business-led partnership specifically set up to improve and enhance a commercial district. There are over 250 BIDs in the UK with over 50 in the Greater London area. They have operated with great success and raised the profile of the areas they represent.
BIDs are independent not-for-profit organisations. All income generated by a BID stays in the area to fund priority areas which have been directly identified by businesses. The services the BID provides should be in addition to existing council provision.
The activities of the BID are governed by a board of directors from levy paying businesses. By law, the makeup of the board mirrors the business sector mix in the area.
Before a BID can take effect, a confidential ballot, open to all eligible businesses must be held. If the required majorities are achieved, the BID goes “live” and becomes a legal entity.
After all the necessary formal regulations and consultations were completed, businesses in Richmond were canvassed during the first half of 2016 and the Richmond BID postal ballot was held during September and October.
The result was overwhelmingly in favour of the BID, with 59% of businesses voting ‘yes’ (60% by rateable value).
Richmond BID went live in April 2017 and immediately made an impact by rebranding as Be Richmond, launching a high-profile social media campaign and introducing a low-cost no-landfill-guaranteed recycling service for BID members.
A legally-required and independently verified re-ballot was held in January and February 2022. The results were very positive with 79% voting in favour by number and 89% by rateable value – more details here. This outcome gives Be Richmond a strong mandate to continue its important work until 2027.
Live Work Explore
The Be Richmond branding is designed to reflect the quality and vibrancy of Richmond town centre and its business offer.
The ‘live work explore’ tagline highlights the broad appeal of the Richmond offer and is campaignable across both digital and traditional platforms.
Richmond has an unrivalled offer that resonates with both business and consumer audiences.
Extensive public and road transport links and close proximity to Central London and Heathrow make Richmond easily accessible and therefore an ideal business location. This has led to many high profile multi-nationals and large UK corporates choosing to locate in the town. In particular, Richmond has attracted an impressive cluster of technology and IT companies leading to the “Silicon upon Thames” soubriquet.
The town’s outstanding retail offer has been confirmed by being ranked in the UK’s top ten shopping destinations in an independent study covering 1,000 leading locations.
Richmond has a superb hospitality offer catering to all tastes and age groups.
The town has been resilient in the face of problems presented by the Covid-19 pandemic with new shops and hospitality outlets quickly replacing those forced to close.
And, if that’s not enough, Richmond also has a rich cultural offer with theatres and galleries, beautiful outdoor spaces and a stunning riverside setting.
Be Richmond will highlight the town’s strengths and will focus on five priorities:
- Supporting Business Growth
- Enhancing the look and feel of the BID area
- Raising the profile of Richmond to all relevant parties
- Implementing key corporate and social responsibility strategies
- Working to address parking and traffic congestion issues
2022 Manifesto – download brochure
2016 Perception Analysis – download Questionnaire
2016 Perception Analysis – download Summary Report
2016 Business Consultation Event – download Presentation
2016 BID Proposal – download 5-year BID Manifesto