About Be Richmond
Be Richmond is the ‘brand persona’ of the Richmond Business Improvement District (BID) which launched in 2016. You can find out more about BIDs and the background to Richmond BID, in the sections below.
The purpose of Be Richmond is to represent Richmond BID stakeholders and promote Richmond upon Thames as a great place to live, work and explore.
In this website we’ll be bringing regular updates about improvements, events, offers and developments as well as showcasing the outstanding products and services provided by our stakeholders.
We’d love to hear your views, so please do email your thoughts and suggestions.
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What Is A BID?
A Business Improvement District (BID) is a business-led partnership specifically set up to improve and enhance a commercial district. There are over 250 BIDs in the UK with over 50 in the Greater London area. They have operated with great success and raised the profile of the areas they represent.
BIDs are independent not-for-profit organisations. All income generated by a BID stays in the area to fund priority areas which have been directly identified by businesses. The services the BID provides should be in addition to existing council provision.
The activities of the BID are governed by a board of directors from levy paying businesses. By law, the makeup of the board mirrors the business sector mix in the area.
Before a BID can take effect, a confidential ballot, open to all eligible businesses must be held. If the required majorities are achieved, the BID goes “live” and becomes a legal entity.
After all the necessary formal regulations and consultations were completed, businesses in Richmond upon Thames were canvassed during the first half of 2016 and the Richmond BID postal ballot was held during September and October.
The result was overwhelmingly in favour of the BID, with 59% of businesses voting ‘yes’ (60% by rateable value).
Richmond BID went live in April 2017 and immediately made an impact by rebranding as Be Richmond, launching a high-profile social media campaign and introducing a low-cost no-landfill-guaranteed recycling service for BID members.
Live Work Explore
The Be Richmond branding is designed to reflect the quality and vibrancy of Richmond upon Thames and its business offer.
The ‘live work explore’ tagline highlights the broad appeal of the Richmond upon Thames offer and is campaignable across both digital and traditional platforms.
Richmond upon Thames
Richmond upon Thames has an unrivalled offer that resonates with both business and consumer audiences.
Extensive public and road transport links and close proximity to Central London and Heathrow make Richmond upon Thames easily accessible and therefore an ideal business location. This has led to many high profile multi-nationals and large UK corporates choosing to locate in the town. In particular, Richmond upon Thames has attracted an impressive cluster of technology and IT companies leading to the “Silicon upon Thames” soubriquet.
The town’s outstanding retail offer was recently confirmed by it being ranked in the UK’s top ten shopping destinations in an independent study covering 1,000 leading locations.
Richmond upon Thames has a superb hospitality offer catering to all tastes and age groups. The Telegraph included two Richmond restaurants in its prestigious Top Ten London Riverside restaurants.
And, if that’s not enough, Richmond upon Thames also has a rich cultural offer with theatres and galleries, beautiful outdoor spaces and a stunning riverside setting.
Be Richmond will highlight the town’s strengths and will focus on five priorities:
- Supporting Business Growth
- Enhancing the look and feel of the BID area
- Raising the profile of Richmond upon Thames to all relevant parties
- Implementing key corporate and social responsibility strategies
- Working to address parking and traffic congestion issues
Perception Analysis – download Questionnaire
Perception Analysis – download Summary Report
Business Consultation Event – download Presentation
BID Proposal – download 5-year BID Manifesto